Empowering the rural people through entrepreneurship development and management K. PRADHAN AND P. TALUKDAR

In the realm of appropriate entrepreneurship development and management, the present study has undertaken to analyse the Entrepreneurship Development and Management Index (EDMI) and the relation of the same with the sociopsychological, sociopersonal and communication related determinants associated with the enterprise. The present study was conducted in three villages under Cooch Behar-II block in Cooch Behar district of West Bengal. Purposive as well as multistage sampling and random sampling procedures were followed for the selection of the respondents. The Entrepreneurship Development and Management Index (EDMI) is considered as the consequent variable for the study and the sixteen other variables were considered as antecedent variables for the study. The data were collected with the help of structured interview schedule through personal interview method. The collected data were processed into statistical analyses like coefficient of correlation, multiple regression and factor analysis. The variables annual income, land holding, material possession, house type, adoption leadership, management orientation, risk orientation, social participation, cosmopolitenes and mass media exposure are positively and significantly associated with the Entrepreneurship Development and Management Index of the entrepreneurs. The variables annual income, management orientation and risk orientation are contributing positively and significantly in case of 2 characterising the Entrepreneurship Development and Management Index (EDMI) of the entrepreneurs. The R value being 0.554, it is to infer that the sixteen predictor variables put together have explained 55.40% variation embedded with the predicted variable EDMI. The five factors namely economic and social competency, family and farm interaction, educational exposure, capacity orientation and personal trait are identified which reflect the conglomeration of predictor variables in explaining the variations embedded with the Entrepreneurship Development and Management Index (EDMI).